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Perform a SWOT analysis

Create a SWOT grid to analyze your strengths, weaknesses, opportunities, and threats, and develop your business strategy.

Published: April 24, 2015
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How to create a SWOT grid

Analyze your strengths, weaknesses, opportunities, and threats to develop your business strategy. Create a SWOT grid with four quadrants, using the questions as your starting point.

The x-axis should have one column for positive factors and one column for negative factors. The y-axis should have one row for external factors and one row for negative factors.

In the first quadrant, where positive meets internal, you'll list your strengths:

  • Do you have specialized skills or experience?
  • What do you do better than your competitors?
  • What beneficial resources and relationships do you have access to?
  • Other factors

In the second quadrant, where negative meets internal, you'll list your weaknesses:

  • What are your customers’ complaints?
  • Are any of your policies and practices out-of-date?
  • How could you spend time and money more efficiently?
  • Other factors

In the third quadrant, where positive meets external, you'll list your opportunities:

  • Which business and technology trends can you use to your advantage?
  • Are there any new markets in which you could expand?
  • How can you capitalize on your competitors’ weaknesses?
  • Other factors

In the fourth quadrant, where negative meets external, you'll list your threats:

  • Is the overall economy hurting your finances?
  • Could legal regulations slow your operations?
  • Are competitors stealing your customers or employees?
  • Other factors
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