All content by Melinda F. Emerson

Video

Working with consultants to start your business

Learn how consultants can help you with your business's finances, marketing, and more.

Go to article
Video

Strategies for successful networking

Learn how you can find business connections by networking online and in-person. Melinda Emerson, known to many as SmallBizLady, is one of America's leading small business experts and is a paid contributor for Wells Fargo.

Go to article
Video

Training your employees in customer communication

Find out how you can train employees to handle complaints and make customers feel valued. Melinda Emerson, known to many as SmallBizLady, is one of America's leading small business experts and is a paid contributor for Wells Fargo.

Go to article
Video

Providing great customer service online

Make sure your small business has the excellent online customer service they want. Melinda Emerson, known to many as SmallBizLady, is one of America's leading small business experts and is a paid contributor for Wells Fargo.

Go to article
Video

Marketing your personal brand

Learn how to market yourself and improve your personal brand. Melinda Emerson, known to many as SmallBizLady, is one of America's leading small business experts and is a paid contributor for Wells Fargo.

Go to article
Video

An interview with Melinda Emerson: Preparing to start a business

Listen to Melinda Emerson share her experience with starting her first business. She tells us what she wishes she would have known before getting started.

Go to article
Video

How to reconnect with existing customers

Learn the importance of your existing customer base and how to strengthen those customer relationships.

Go to article
Video

How to attract local media coverage

Learn how to tell your small business's story and get the attention of local media.

Go to article
Video

Assembling a winning business advisory team

"Every small business should have a 'kitchen cabinet' of advisors."

Go to article
Video

How to develop a strong elevator pitch

"As a business owner, you're selling yourself as much as your products and services."

Go to article
Video

Building emotional connections with customers

"Your brand message should communicate the problem you solve."

Go to article
Video

Tips for using trade shows to grow sales

"Follow up with prospects within seven to 10 days after a trade show."

Go to article
Video

Balancing your family and business

"Make sure your family knows they are your #1 customer."

Go to article
Article

Negotiation tips for small business owners

Sharpen your negotiation skills with these tips from small business expert, Melinda Emerson.

Go to article
Video

Making your business plan a reality

Creating your business plan is just the beginning. Learn the next steps to making your plan come to life.

Go to article
Video

Dealing with difficult customers

"Remember that your customer just wants to feel heard."

Go to article
Article

How to determine if you have a viable business idea

See why it’s important to make sure your business idea is viable before investing a great deal of time and money.

Go to article
Article

Five keys to business success

Learn tips to help you avoid expensive mistakes and achieve business success.

Go to article
Video

Building your customer base

Tips and techniques to help your business attract more customers.

Go to article