From their reasons for opening a business to their relationship with debt, millennial small business entrepreneurs are redefining what it means to be a business owner. Read more about the mindset of the generation dubbed as the ‘most entrepreneurial’ in history.

In it for the long haul

hope to grown their business over many years, potentially passing it down to their children

View debt as long-term investment

are willing to take some financial risks in order to grow

Optimistic about the future

expect improvement in their business in the coming year

Featured Content

Starting a business is a labor of love that can pay dividends over time. Watch how these millennials are pairing entrepreneurship with passion and purpose to invest in their future.

Press Release

Millennial small business owners in it for the long haul, Wells Fargo survey reports

The outlook for the coming year is brighter among millennial small business owners, according to a Wells Fargo study.

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The complete Millennial Small Business Owner Study survey results

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Infographic: Millennial small business owners in it for the long haul

Explore millennial entrepreneurs' attitudes toward their businesses.

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Additional Resources

Whether you're starting or growing your business, these resources can help turn your passion into reality.


Business Credit Center

Visit the Business Credit Center to learn how you can successfully obtain and build credit.

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Three things to get right when starting a business

Identify potential customers, plan how you'll get your products/services to customers, and start small.

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Is a co-working space right for your startup?

Learn the pros and cons of shared work environments.

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Tip Sheet

Five phases of new product or service development

Ready to get your new product or service off the ground? Here are the five key product development phases you'll need to surpass.

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How to develop a strong elevator pitch

"As a business owner, you're selling yourself as much as your products and services."

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Three digital strategies to better target online and local customers

You know that your customers are always online. Here's how you can take advantage of that to boost your business.

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