Millennial Small Business Owner Study

The complete Millennial Small Business Owner Study survey results

Published: June 27, 2016

In a study conducted by the research firm GfK, comparisons were drawn between millennial small business owners and those from earlier generations. Responses from the millennial respondents may surprise you:

  • 80% plan to grow their business, passing it down to future generations

  • 58% of their businesses are in the growth phase

  • 63% see debt as a necessary part of business growth

  • 76% will pay more for financial products and services to help them better run their business

  • 43% report taking on personal debt in order to maintain their business

Click the Download button below for a look at the full Wells Fargo Millennial Small Business Owner Study.

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