Do you need to conduct market research?
Explore if your business should focus its marketing efforts on market analysis.
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Market research helps you understand current and potential customers’ wants and needs — and where your product or service might be able to fill any gap.
Ever wonder… Where people find services like yours? What the competition looks like? How your product can rise above the rest?
That’s market research. It can take many forms: Customer satisfaction surveys. Industry reports and publications. Internal sales data and analytics. Your competitors — what they offer and how they offer it.
With the information you collect, you can figure out how your business can make a splash — especially when promoting your products and services.
Dive into the Wells Fargo Works Marketing Center to learn about market research and more.