Measuring the return on your investment
Explore how to track the success of your marketing campaigns.
Use the right and left arroes to fast forward and rewind
|Mute volume||Use the up and down arrow keys to turn the volume up and down||Rewind video 5 seconds||
0:00 / -:--
|Fast forward video 5 seconds||Turn closed captioning off|
You wouldn’t buy new equipment for your business without doing the proper research. So when it comes to promoting your business, why invest in marketing without measuring the results?
Learning how to measure your marketing’s return on investment, or ROI, can help you guide your business toward the results you want.
But should every business measure their ROI?
Have you recently implemented a new marketing tactic? Are you on more than one social media channel? Have you introduced a new package design?
If you answered yes to any of the questions, measuring your return on investment is a great way to evaluate the efficiency of your business’s marketing campaign.
Visit the Wells Fargo Works Marketing Center to learn about tips and tools to help you measure your success today.