Resources

Develop an integrated marketing approach that may help achieve your business goals.

Video

What is marketing?

Break down the Wells Fargo Works Marketing Center to determine where to focus your business's marketing efforts.

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Video - What is marketing?
Video

Marketing your way to business growth

Assess your business's marketing needs, and where the Wells Fargo Works Marketing Center comes in to help you meet them.

Video - Marketing your way to business growth
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Do you need to conduct market research?

Explore if your business should focus its marketing efforts on market analysis.

Video - Do you need to conduct market research?
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New marketing tactics to grow your business

Consider what approach to marketing could help take your business to the next level.

Video - New marketing tactics to grow your business
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Managing products and services

Make the most of your marketing by distributing your products and services in the right way for your business.

Video - Managing products and services
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How you interact with your customers

Do you need to focus on generating sales for your business?

Video - How you interact with your customers
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Measuring the return on your investment

Explore how to track the success of your marketing campaigns.

Video - Measuring the return on your investment

Marketing Assessment Tool

Your marketing needs – like your business – are unique. Answer a few short questions to identify the most relevant marketing topics for your business and you'll be guided to content that's right for you.

Each element of an integrated marketing strategy may work to support your business objectives. Select a topic to get started.