Chef Shack: Social media storytelling
Learn how Chef Shack uses social media storytelling to reach their audience.
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People really want a story attached to a brand. So we try to deliver a feeling and a story through our brand. And I think it's not only a fun way, but it's personal and it keeps our brand in front of all of our peers and our community, you know, all the time, as much as we can possibly do. Food is so personal. We really try to convey that story. And social media helps us do that.