Mediterránia: Taking a widespread marketing approach
Marc Galante, owner and founder of Mediterránia, explains his marketing strategy.
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I think that every company today has to have a functional, easy-to-use website that shows people as much product as possible.
We advertise in the shopping guides here in Santa Fe. We advertise locally in the Santa Fe New Mexican.
We have radio spots.
And we're also on a few digital platforms nationally with our antiques, so we try to do a little bit of everything.
We have taken display cases in two of the major hotels here in town.
We try to do a mix of product, materials, textures, colors, to give people an overall sense of what we do. You might only have that person's attention for 30 seconds, so you have to give them an overall look at your store.
It's drawn a lot of business to our door, so I think it was one of the smarter things that we did.