Small Business Index

Wells Fargo survey: Small business optimism reaches highest point in a decade

Small business owners report high optimism and share insights on managing business seasonality in the Wells Fargo/Gallup Small Business Index.

Published: August 02, 2017

SAN FRANCISCO, Aug. 2, 2017 – Small business optimism continues to climb in the third quarter as business owners said they are the most optimistic in more than a decade, according to findings from the Wells Fargo/Gallup Small Business Index, conducted July 10–14.

In the quarterly survey, which measures the optimism of small business owners, the overall Index score jumped to 106 in July – an 11-point increase from 95 in April and the highest since 113 in April 2007. The increase in optimism was driven by several factors, including:

  • Strong financial situation – Seventy-six percent said their current financial situation is very good or somewhat good, up from 73 percent in April.

  • Healthy revenues – For the second quarter in a row, almost half (46 percent) said their business’s revenue increased over the past 12 months, up from 41 percent a year ago.

  • Ease of obtaining credit – Nearly half of small business owners (48 percent) said credit will be somewhat easy or very easy to obtain over the next 12 months.

  • More hiring – Twenty-one percent said the number of jobs at their company increased over the past 12 months, up from 19 percent in April.

“Our latest survey tells us that small business owners continue to feel confident about their current situation and are optimistic about the future,” said Mark Vitner, Managing Director and Senior Economist, Wells Fargo. “As the economy strengthens, small business owners are reporting improvements in their day-to-day operations, particularly their sales. With their finances in better shape and fewer business owners expressing concern about the regulatory environment, more businesses are planning to boost capital spending and hiring. It’s reassuring to see these improvements, and to see that optimism has returned to its highest level since early-2007.”

Managing business seasonality

In the survey, small business owners were asked about the seasonal cycles that their businesses experience during the year. Forty-five percent reported they have predictable times of the year that are significantly busier or slower than others.

They also were asked how they manage their business operations during the ebb and flow of the seasons. To offset the slow months, 62 percent said they reduce their capital expenditures, and 43 percent said they reduce hours for their employees. Thirty-nine percent cut back their own personal hours of work. During busier times most business owners (77 percent) said they increase the number of hours they personally work, more than half (55 percent) increase their employee’s hours, and 40 percent hire new seasonal or part-time employees.

When it comes to handling business finances throughout the year, 41 percent of business owners said seasonal differences make it more difficult to manage cash flow. During slower times of the year, one in five (21 percent) reported increasing their use of business lines of credit or business credit cards to bridge cash flow gaps. During busier times, two-thirds (64 percent) said they pay down debt or reduce their use of credit.

Small business challenges

When business owners were asked to identify the most important challenge facing their business today, hiring and retaining quality staff was at the top of the list, at 13 percent. This was followed by attracting customers and finding new business (12 percent); taxes, government regulations and financial stability/cash flow (9 percent); there was a decline in mentions of the overall economy (5 percent), down from 10 percent in April.

Small Business Index key drivers

In July, the “present situation” score – how business owners gauge their perceptions over the past 12 months – jumped to 45, up from 36 in April and marking the highest point since April 2007. The “future expectations” score – how business owners expect their businesses to perform over the next 12 months – rose two points to 61, also the highest since April 2007.

Wells Fargo/Gallup Small Business Index Scores: Q3 2016 – Q3 2017

  Overall Index Score Present Situation Future Expectations
Q3 2017 (surveyed July 2017) 106 45 61
Q2 2017 (surveyed April 2017) 95 36 59
Q1 2017 (surveyed February 2017) 100 40 60
Q4 2016 (surveyed November 2016) 80 24 56
Q3 2016 (surveyed July 2016) 68 29 39

About the Wells Fargo/Gallup Small Business Index

Since August 2003, the Wells Fargo/Gallup Small Business Index has surveyed small business owners on current and future perceptions of their business financial situation. The Index consists of two dimensions: 1) Owners’ ratings of the current situation of their businesses and, 2) Owners’ ratings of how they expect their businesses to perform over the next 12 months. Results are based on telephone interviews with 605 small business owners, with annual revenues up to $20 million, in all 50 United States conducted July 10-14, 2017. The overall Small Business Index is computed using a formula that scores and sums the answers to 12 questions — six about the present situation and six about the future. An Index score of zero indicates that small business owners, as a group, are neutral – neither optimistic nor pessimistic – about their companies’ situations. The overall Index can range from -400 (the most negative score possible) to +400 (the most positive score possible), but in practice spans a much more limited range. The margin of sampling error is +/- four percentage points. The highest Index reading was +114 in the fourth quarter of 2006, and the lowest reading was -28 in the third quarter of 2010.

About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,500 locations, 13,000 ATMs, the internet ( and mobile banking, and has offices in 42 countries and territories to support customers who conduct business in the global economy. With approximately 271,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 25 on Fortune’s 2017 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories.

Wells Fargo serves approximately 3 million small business owners across the United States and loans more money to America’s small businesses than any other bank (2002-2015 CRA government data). To help more small businesses achieve financial success, in 2014 Wells Fargo introduced Wells Fargo Works for Small Business® – a broad initiative to deliver resources, guidance and services for business owners. For more information about Wells Fargo Works for Small Business, visit: Follow us on Twitter @WellsFargoWorks.

About Gallup

For more than 70 years, Gallup has been a recognized leader in the measurement and analysis of people’s attitudes, opinions and behavior. While best known for the Gallup Poll, founded in 1935, Gallup’s current activities consist largely of providing marketing and management research, advisory services and education to the world’s largest corporations and institutions.